In the Indian market, value for money is everything. We negotiate for every rupee, so why do we let our website costs disappear into thin air?

For most Indian small business owners and entrepreneurs, a website is viewed as a recurring liability—a sunk cost that never yields a return on the capital invested in design and hosting. But in the age of digital transformation, your online address should be as valuable as a physical shop in a prime market location.

At Webzieh, we have pioneered a revolutionary model called DEV (Domain Equity Value). We are changing the narrative from “paying for a service” to “building an asset.”

The “Pagdi” vs. Simple Rent Logic

In India, we understand the Pagdi system—it’s a mix of renting and owning. Traditional web hosting is like simple renting. You pay the landlord (hosting company) every month, and if you move out after 10 years, you walk away with zero equity. The money is gone.

DEV works like the Pagdi system. While you use the website to run your “dukaan” (shop), a portion of your maintenance costs is stored as equity in your domain. This turns your monthly bills into a long-term safety net.